From the March 14, 2012 edition of the Great Falls Tribune
by Jo Dee Black

In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero.

Colorado’s domestic market share plunged 30 percent within two years, representing a loss of more than $1.4 billion in tourism revenue annually, according to a case study by Longwoods International. Over time, the revenue loss increased to more than $2 billion annually.

Montana’s lodging and tourism stakeholders are taking a proactive approach to preventing the same thing from happening in their state, Mary Paoli of Voices of Montana Tourism told members of the Great Falls Lodging and Hospitality Association on Tuesday afternoon.

Read the full story on the Great Falls Tribune website.

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