Yellowstone Celebrates the NPS Centennial, August 25, Gardiner

Thursday, August 25, 2016, 7:00 pm Gardiner, Montana Yellowstone National Park and its partners will host a very special Centennial event to kick off the second century of the National Park Service, highlight the importance of public/private partnerships, and recognize the completion of the Gardiner Gateway Project (Phase One). The event features a talented line-up […]

Tourism Advisory Council Approves Marketing Plans

Butte America hosted the summer Tourism Advisory Council meeting June 6 and 7 at the historic Finlen Hotel.  Tourism and marketing leaders from across the state shared their vision and plans to attract new visitors to their area to be approved by the governor appointed board. The Tourism Advisory Council is mandated in Montana statute to […]

Voices of MT Celebrates National Travel & Tourism Week

HELENA, MT – Voices of Montana Tourism joins the country in celebrating National Travel and Tourism Week, originally formed and recognized by a congressional resolution in 1983. Now in its 33rd year, it’s the annual salute to travel in America. Travel is a job creator, economic engine and educator. It is pro-family and pro-health and […]

Voices of Montana Tourism Announces New Director

FOR IMMEDIATE RELEASE Media Contact – 406-539-1026 HELENA, MT – Voices of Montana Tourism announces Dax Schieffer as the new director to lead the organization as the united voice for Montana’s tourism stakeholders.  Schieffer joins Voices following an 18-year career at Big Sky Resort located in Southwest Montana. “I’m really excited to work with the […]

4th of July should be big weekend for Montana tourism

FOR IMMEDIATE RELEASE   4th of July should be big weekend for Montana tourism   HELENA, MT – Nearly 42 million Americans will journey 50 miles or more from home during the Independence Day weekend, July 1-5. That’s the most since 2007. This according to the latest news from AAA which attributes the increase to rising […]

State of Film in Montana: 2014 economic impact study released

The Department of Commerce recently released an economic impact study on the state of the film industry in Montana.  Some of the report’s key findings: 1. In just six short years since the Montana Film Office committed to marketing Montana as a production-friendly, business savvy shooting location more than $103 million dollars in production expenditures and tourism […]

Tourism by the Numbers for 2014

Wondering how non-resident tourism to Montana performed in 2014?  The preliminary report suggests we did very well!! Here’s a snapshot: Montana Tourism by the Numbers for 2014 (preliminary). See the official press release, “UM Researchers Measure 2014 as Strong Year for Montana Tourism”at

ITRR releases preliminary report for 2014

Last year was another strong one for tourism in Montana according to preliminary 2014 numbers gathered by the Institute for Tourism and Recreation Research at the University of Montana. Nearly 11 million nonresidents visited Montana and spent more than $3.9 billion in the Treasure State in 2014.  Other highlights from the report include: – Non-resident […]

Our Research webpage has been updated!

For the latest information and research on the economic impact of the Montana tourism industry, check out the recently updated Voices Research webpage: