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Research

The Economic Impact of Tourism in Montana

The impact of non-resident travel has been researched by the Institute for Tourism and Recreation Research (ITRR) at the University of Montana since 1987. Additionally, the U.S. Travel Association measures the impact of tourism in each state, and the National Park Service measures visitor statistics and the economic impact of Yellowstone National Park and Glacier National Park on local communities.

In 2025, Montana’s over 13.3 million non-resident visitors:

  • spent $5.6 billion 
  •  supported 38,240 jobs statewide
  • generated $308 million in state & local taxes
  • lowered taxes on each Montana household by over $680