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Tourism Campaigns Help Drive Montana’s Economy

In this special assignment report, KAJ news in Kalispell speaks to Rhonda Fitzgerald, chair of the Montana Tourism Advisory Council, about the effectiveness of advertising campaigns promoting Montana to out-of-state travelers.The story notes that the state’s fiscal 2010-11 advertising campaign netted $157 in visitor spending in return for each dollar spent on advertising.

Montana Leaders Lend a Hand to Tourism Businesses for Tourism Works Day Event

Helena, Mont. (Tues., May 1, 2012) ― As Montana tourism businesses prepare for the summer travel season, they’ll receive a little help from state lawmakers and legislative candidates on Tues., May 8 during the statewide “Tourism Works Day” event. Organized by Voices of Montana Tourism, the first-time event is one of many taking place across […]

Tourism Raises Voice for Support at Chamber

From the April 24, 2012 edition of the Havre Daily News by Tim Leeds A representative of a recently formed group was in Havre this morning, telling the Havre Area Chamber of Commerce’s Business Development Committee the importance of letting state leaders know how vital tourism is. “If there is one number that speaks to […]

Visitors to Montana Rebounding

Published in the April 22, 2012 edition of the Missoulian by Tristan Scott Montana’s tourism industry continued to steadily rebound in 2011, as 10.5 million out-of-state visitors helped lift the industry back up to levels approaching a pre-recession peak. And even as gas prices rise and travelers remain reluctant to unclasp their pocketbooks, industry forecasters […]

Voices Of Montana Tourism Website Launched

Aired on KRTV March 14, 2012 A new website called Voices Of Montana Tourism has launched in order to offer residents of the Treasure State a better perspective on the tourism industry. At a meeting held in Great Falls in Tuesday, Voices Of Montana officials spoke about how the industry shapes the economy. Statistics show […]

Voices of Montana Stresses Importance of Tourism

From the March 14, 2012 edition of the Great Falls Tribune by Jo Dee Black In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. Colorado’s domestic market share plunged 30 percent within two years, representing a loss of more than $1.4 […]

Glacier National Park Economic Impact

From the February 29, 2012 edition of the Daily Inter Lake By Jim Mann A new report from the National Park Service finds that the record 2.2 million people who visited Glacier National Park in 2010 spent almost $110 million in and around the park. According to the report, that spending supported 1,695 jobs in […]

Yellowstone a Boon to Local Economies

From the February 28, 2012 edition of the Bozeman Daily Chronicle by Jason Bacaj A study released by the National Park Service on Tuesday confirmed what we all suspected: Yellowstone National Park brings in millions of dollars and thousands of jobs into the local economies that edge the 3,472-square-mile park. The peer-reviewed study, by Michigan […]

Billings Gazette Opinion: Tourism Investment Pays Off Big for Montana

From the Feb. 14, 2012 edition of the Billings Gazette Most of the 10-million-plus visitors to Montana will arrive after our snow is gone. But Montana businesses and tourism organizations want Montanans to start thinking now about how important the travel industry is to our state. Most of Montana’s tourism promotion budget comes from a statewide […]

Local Initiative to Educate Montanans on Tourism Benefits

From the Feb. 12, 2012 edition of the Missoulian by Jenna Cederberg Members of Montana’s travel and tourism industry have launched a new initiative to help raise awareness about the economic impact the industry has across the state, in advance of the 2013 Montana Legislature. Voices of Montana Tourism aims to promote statistics like this: […]