As a leading industry in Montana, in 2021 non-resident tourism supports 68,630 local jobs, adds over $5.15 billion to the economy annually, and contributes to the preservation of historical, cultural and recreational treasures.
The team at Voices of Montana Tourism recognize that with the disruption to travel, our stakeholders are facing unprecedented and uncertain times. We view our role as more critical than ever to accurately and honestly tell the story of tourism for Montana’s main streets as we weather this storm. We all know your community, our state and our nation will recover. Our efforts are to create the fastest, steepest and most sustainable economic recovery to travel with smart policy and industry collaboration.
Voices of Montana Tourism exists to educate audiences on the importance of tourism promotion funding—which comes from a lodging tax paid by overnight guests. In a competitive marketplace, travelers have many options.
While tourism promotion is responsible for bringing a significant portion of visitors to the state each year, its value is underestimated by some state leaders. That’s why we’re bringing the many voices of Montana tourism together to raise greater awareness of tourism’s value to our state. We want to ensure the future health of tourism so that our state can continue to enjoy the jobs, revenues and benefits afforded by non-resident travel.
